Planned and bought by EE’s media agency EssenceMediacomX, the campaign will run across Online Video (OLV), Display, Social and Out Of Home (OOH). The campaign was developed by a specialist gaming team formed from Digitas and Saatchi & Saatchi and goes live with an online campaign from Thursday 10 th August. By recruiting some of the world’s best streamers for this campaign, we are firmly putting the EE Game Store on the map and taking another step forward in our ambition to be the UK’s no 1 destination for gaming”. Pete Jeavons, Marketing Communications Director at EE comments: "The exciting thing about this activation is putting our new EE Game Store into an authentic game play setting rather than simply telling gamers about the EE Game Store, we are letting them discover it on their terms, in the virtual world of Fortnite. All players who sign up to beat the streamers will be gifted a £5 discount code for the EE Game Store and will receive a link to access the map where they can play against friends and attempt to capture the store.Īs a further expansion of this experience, the activation will come live to Westfield White City on the 26 th August giving fans the chance to play a streamer live within a custom gaming space for one day only in the shopping centre. Those Fortnite fans who are skilled enough to beat a streamer and capture the store will win a PlayStation 5 and an ASUS gaming headset, while those who are unable to evade the team will be gifted an ASUS headset. The players who are picked to go up against a streamer will be notified and sent a code to the custom built map on Friday 18 th August. The defending streamers will all promote the activation across their own social channels, giving their fans a chance to battle them live. The adverts let gamers know how they can be in with a chance to capture the EE Game Store and win a host of gaming gear by registering their interest at with the accompanying online film reminding hopefuls that ‘security is tight.’ The immersive creative featuring gameplay from the map is designed to drive sign ups and features EE dropped as a pinned destination in the custom built Fortnite map. Recruiting players from today (Thursday 10 th August), the campaign will run across OLV, social, display and OOH. All the action will be streamed live on the streamer’s respective Twitch channels ( Nick Eh 30, Merl, Chica and Jalen ) with highlights shared across EE social channels. The successful gamers who make it past their heroes and gain access to one of Fortnite’s most heavily guarded locations will win a PlayStation 5 and an ASUS gaming headset. On Saturday 19 th and Sunday 20 th August these Fortnite legends will defend the virtual store from players across the country. ġ0 th August 2023: From today, EE invites Fortnite fans across the country to sign up for the chance to take on some of the world’s leading Twitch streamers, putting their skills to the test to gain access to the virtual EE Game Store for the chance to win consoles and gaming gear.įollowing the recent launch of the new EE Game Store – the go to destination for gamers – EE has recruited renowned Twitch streamers Nick Eh 30, Merl, Chica, and Jalen in this one of a kind activation, defending the virtual EE Game store as it makes its debut in a custom built Fortnite map made using Epic games’ latest innovation Creator 2.0.
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